|Install Wall - Free iOS App Promotion Service Helps Solve App Discovery|
|Apple/Mac News - iPad, iPhone, iPod Touch|
|Tuesday, 14 June 2011 11:00|
There are now more than 400,000 iOS applications for the iPhone, iPad, and iPod touch, but will they ever be found? Unfortunately for most iOS developers, the answer is "No." The biggest challenge for app developers is "App Discovery." It's just not enough for someone to create a great application and then submit it to the App Store.
The real wake-up call for most iOS developers is that there aren't any reliable, cost-effective advertising solutions for promoting applications. Kevin Sanchez, VP of Business Development for Tapvision knows this all too well, "We've helped manage advertising campaigns for many iOS apps and the ROI is horrible. Our campaigns with the largest mobile ad networks often yield a $5 per download cost for a free app. This makes it nearly impossible for an app developer to scale their business. For many app developers, either they get lucky with a bunch of publicity or they face going out of business."
One of the few methods that has been proven to help developers get more downloads for their apps is by using cross-promotion. Developers often use a "More Apps" button inside their apps to introduce their users to other apps that they have created. Savvy developers have taken this a step further by doing cross-promotion exchanges with other app developers - allowing them to reach users outside of their own distribution.
Install Wall takes a similar cross-promotion, cross-developer concept to a much higher level, automates the entire process using special interest-targeting technology, and makes it instantly available for any iOS developer.
Any iOS developer can add a few simple lines of code to one of their apps and they can instantly benefit from powerful cross-promotion. As the "Install Wall" is loaded inside their apps, their users will see a list of other app recommendations. Each time this list is viewed the developer will have his/her app promoted 5 times across the network of other developers. This 5-to-1 ratio works since each Install Wall screen shows 7-8 apps at the same time. The leftover promotion spaces are sold to advertisers in order to support the service.
Install Wall displays app recommendations based on app categories and other factors. Developers with multiple apps can even control how much they want to promote each app. For example, a developer could use all of their free promotional 'credits' (being earned by their apps running Install Wall) to only promote one of their apps that they want the most exposure for. Or they have the option to promote all of their apps equally, or any combination they want.
Install Wall is completely free to all iOS developers and is available today for any developer that wants more exposure for their apps.
Tapvision is a provider of services for mobile application developers. Tapvision helps developers of applications for the iPhone, iPad, and iPod touch to create higher quality, more engaging applications as well as to help those applications gain more exposure worldwide. Copyright (C) 2011 Tapvision, LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.